National Media conclave at KIIT University, on Media in AI Era.
AI contributes to GDP growth: Dr Mahaling
Bhubaneswar: The eighth edition of National Media Conclave (NMC), themed on ‘Media in AI Era, kicked off on Saturday, which witnessed some of India’s best minds in media and communication exchanging their ideas and exploring a roadmap for the use of Artificial Intelligence in journalism, academics and governance.
Dubbed as the biggest media extravaganza of the country, the conclave paid tribute to Odisha’s former Chief Minister Dr Harekrushna Mahtab, who was one of India’s pre-eminent journalists.
Organised by Institute of Media Studies (IMS), Utkal University, in partnership with KIIT and ICSSR, the three-day Media Mahakumbh is being held at KIMS Auditorium on KIIT campus here.
Inaugurating the 8th National Media Conclave, Minister of Electronics, IT and Health Dr Mukesh Mahaling said, “Artificial Intelligence is going to give an altogether new dimension to media and communication.”
Mahaling said, “AI is also contributing to the GDP growth and the overall growth of the economy. India is also set to produce world’s most efficient AI talent pool.”
The Minister announced that the second Forensic Science University in India is coming up in Odisha, which will have extensive curriculum on AI-based studies to counter Cybercrime. Prime Minister Narendra Modi will lay foundation stone on 30th of this month, he informed.
Remembering Dr Harekrushna Mahatab, Mahaling said he is the symbol of Odia asmita. “Dr Harekrushna Mahtab led way of accession of princely States with rest of India,” he said.
Chairing the session, Prof Sabita Acharya, Vice Chancellor of Utkal University, said, “Generative AI is transforming the media production and distribution and there is a shift in media landscape worldwide.”
Prof Acharya said, “Even researchers are taking the help of AI to produce their research.” It is important that human touch should be applied while using the AI, she said.
Delivering the opening remarks, Prof BP Sanjay said, “As an institution Media has a greater role in bridging the democratization of the knowledge process. Terming the understanding of Indian context is very crucial in having a broad institutional dimension for AI in Media.”
